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Past,
Present & Future
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From
ISPO to Outdoor
The dates as to when trade shows will be held are decided
by the large sportswear manufacturers. The canoe industry
although it plays no part in these decisions still tries to
be a part of it all.
The Ispo was for many years the most important trade show
for the canoeing industry. The date was continually brought
forward from the September to early August.
There was a lot of unrest because August is also the time
for summer sales, rafting and canoe rental.
The outdoor sector had similar problems and needed a trade
show that would suit them.
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In 1994 the Outdoor was born and the canoe industry
not only took part but also enjoyed the success of this
trade show.
Over the years the date for the Outdoor has steadily
come forward and is now well established in July.
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Ambience,
service and professionalism at the highest level.
An excellent atmosphere at the first Outdoor to be
held in the new exhibition centre.
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The
consequences for the canoe industry were catastrophic.
Both exhibitors and visitors found the dates of the
exhibition impossible to work with. The result was that
important exhibitors stayed away and with them the visitors,
who, if they came were not interested in buying.
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Canoe
trade show in July equates to less exhibitors and
less visitors. |
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Rock
bottom
We reached rock bottom in October 2003 where there were
more canoe traders and manufacturers in pup amenity
rooms to be found doing business than at the trade shows.
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was at a premium at the Post Hotel in Rohrdorf. |
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The
Outdoor offers ambience, service and professionalism
at the highest level.
In addition to that the synergy effects of the different
sectors of the outdoor industry are extremely valuable.
Nevertheless a make shift trade show in autumn worked
better than the perfect show in summer.
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Communications
problem
The Outdoor Trade Show tried to win back the exhibitors.
There was an offer of more space and an extended fringe
programme, however, without success. The poor communication
contributed to the problem because the reallocation of the
canoe sector to a better area within the exhibition was
interpreted as an attempt to push the canoeists into the
corner. The good intentions of the exhibition never really
came across.
Out of the shambles arose something new
The state of affairs in Feb. 2004 was that the central market
place for the canoeing industry had ceased to exist and
that Europe’s canoe industry was homeless.
It couldn’t get any worse so it was decided that we
needed to help ourselves out of this shambles and build
and organise something new for the canoe industry by the
canoe industry.
Exhibition
The location Rohrdorf is well known to the visitor already
from the 2003 show. This year instead of the amenity rooms
at the Post Hotel we have managed to secure the modern sport
centre. The interest was immense and the 1200 m2 floor space
was sold out within days. The exhibitors who missed out
on space have been given a small stand in the foyer or balcony
so that they can at least be in attendance.
Off to a good start with a long term future
The "Kanumesse" in its first year looks as though
it could become the most important canoe trade show in Europe.
About 50 exhibitors will be there or near at hand while
visitors from Germany, Europe and abroad have signalled
their attendance.
Kanumesse 2005 is from 15.-18. September
In future we will have to rethink where the "Kanumesse"
will be held in order to accommodate more exhibitors and
visitors. The possibilities are many, however, it might
be prudent to await the feedback from the exhibitors and
the visitors. In a nutshell it is what they want that matters
that counts.
(Text
& Photos Horst Fürsattel 24.07.2004)
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